What is food design?

Food design is a recent discipline that includes the process of design studies and research that generates new products related to food. This discipline is part of the industrial design and is in charge of the creation and design of food, parts of complex food products and in some way related to them.

What disciplines we encounter in food design?

In Food Design meet and mix different disciplines such as biology, genetics, anthropology, psychoanalysis, sociology, nutrition, research on sociability and social mediation and the history of cucinari systems and forms of conviviality.

What is food photography?

It is a still life photography genre used to create attractive still life photographs of food. It is a specialization of commercial photography, the products of which are used in advertisements, magazines, packaging, menus or cookbooks. Professional food photography is a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants.

It is special…

We can hear that a beautifully executed food image will make the viewer’s mouth water and their stomach rumble! Moreover, great food photographers are rising to the task of bringing to life the most famous metaphor of the literary circles of the beginning of the twentieth century: the Madeleine of Marcel Proust (the French novelist used a sponge cake to illustrate the strength of sensory triggers). Van Tonder is no exception; for him, it is not just about a pretty picture, it is about creating an image that will ignite a feeling in the viewer.